Art Director
During the redesign of the MONIQUE PÉAN website, the goal was to transform the user experience into something akin to an online brand ambassador, resembling an art gallery more than a conventional e-commerce platform due to the bespoke one-of-a-kind nature of the designs.
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A selection of home/product page rotations and emails featuring The Moisturizing Soft Cream’s new anti-aging benefits, formulation and delivery system. This benefit-focused campaign demystifies Miracle Broth, the key ingredient at the heart of La Mer and the reformulated Moisturizing Soft Cream. Expanding on the heritage, technology and newly discovered skin benefits.
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