Art Director
A selection of social stories and posts featuring The Moisturizing Soft Cream’s new anti-aging benefits, formulation and delivery system. This benefit-focused campaign demystifies Miracle Broth, the key ingredient at the heart of La Mer and the reformulated Moisturizing Soft Cream.
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Building upon MONIQUE PÉAN’s commitment to drawing inspiration from the art industry, the social media strategy was meticulously crafted to emulate the pristine ambiance of a gallery area. Each post was designed to provide ample space for thumbnails, allowing individual images to stand out within the larger frame.
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A selection of social stories, social posts and influencer content highlighting the product’s reformulation with new energizing anti-aging benefits and eco-friendly glass bottle. Liquid energy and energy from the ocean are driving La Mer’s New Treatment Lotion campaign, providing a rush of vitality and liveliness to tease the new product launch.
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A selection of social stories and posts featuring The Concentrate’s evidence-based efficacy, ingredients and formulation. This science-focused campaign centers on strengthening skin’s barrier on a cellular level: repairing and renewing skin both before and after dermatologic procedures such as skin peels and laser treatments.
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