A selection of social stories, social posts and influencer content highlighting the product’s reformulation with new energizing anti-aging benefits and eco-friendly glass bottle. Liquid energy and energy from the ocean are driving La Mer’s New Treatment Lotion campaign, providing a rush of vitality and liveliness to tease the new product launch.
“Energy Changes Everything. The New Treatment Lotion.
Enhanced with breakthrough soothing and anti-aging discoveries, is not your typical water essence. Its serum-strength, multi-function formula now goes beyond hydration, becoming a transformative power generator that balances skin into its optimal state, flooding it with calm energy to better absorb the benefits of its full regimen. One drop and skin breathes. Soothed and plump, it is infused with continuous hydration and vital energy. One bottle, and skin is smooth, virtually ageless and stronger than ever, with built-in resilience for long-term and sustainable renewal.”
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Concept development, on set art-direction, post-production direction & design
Client: La Mer
Beauty: Nathan Copan, Su Mustecaplioglu
Products and abstracts: Mario Godlewski, Maxime Poiblanc, Ulysse Frechelin
Ocean and surfing footage: Chris Brian
CGI: RESN
Influencer film/footage: Liza Voloshin
Copywriter: Carlota Gurascier
Executive Director of Creative: Sam Lee
SOCIAL STORIES – 1) Highlighting the product launch, 2) healing skin journey, 3) benefits behind the product.
SOCIAL POSTS – A selection of posts showcasing product highlights.
INFLUENCER SOCIAL STORY – A conversation between Facialist Georgia Louise and Actress Andra Day on the benefits of watery lotions.