Art Director
A selection of digital and print ads featuring The Moisturizing Soft Cream’s new anti-aging benefits, formulation, and delivery system. This benefit-focused campaign demystifies Miracle Broth, the key ingredient at the heart of La Mer and the reformulated Moisturizing Soft Cream. Expanding on the heritage, technology, and newly discovered skin benefits.
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A selection of digital & print ads highlighting the product’s reformulation with new energizing anti-aging benefits and eco-friendly glass bottle. Liquid energy and energy from the ocean are driving La Mer’s New Treatment Lotion campaign, providing a rush of vitality and liveliness to tease the new product launch.
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A selection of digital & print ads featuring The Concentrate’s evidence-based efficacy, ingredients and formulation. This science-focused campaign centers on strengthening skin’s barrier on a cellular level: repairing and renewing skin both before and after dermatologic procedures such as skin peels and laser treatments.
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