A selection of digital & print ads featuring The Concentrate’s evidence-based efficacy, ingredients and formulation. This science-focused campaign centers on strengthening skin’s barrier on a cellular level: repairing and renewing skin both before and after dermatologic procedures such as skin peels and laser treatments.
“Center of Strength. The Concentrate.
Daily exposure to UV rays, pollutants, irritants and heavy makeup can push our skin to extremes. Even dermatologic enhancements initially take skin to heightened states of stress that can be difficult to quell. So how do we help our skin recover from both external stressors and the stress we may be experiencing within ourselves? The Concentrate is all about bringing skin back to its own center of strength. It’s in this ideal state of rest and repair when skin can recharge to its full healing potential that we feel our most resilient. Strengthened from the inside out, we’re ready for the everyday and extreme challenges ahead.”
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Concept development, on set art-direction, post-production direction & design.
Client: La Mer.
Beauty: Nathan Copan.
Products and abstracts: Mario Godlewski, Maxime Poiblanc, Thomas LeGrand, Kate Jackling.
Ocean footage: Chris Brian
CGI: RESN
Copywriter: David Wiley
Executive Director of Creative: Sam Lee
DIGITAL ADS – A selection of ads to be used for online and social platforms. 1) Single story ads, 2 & 3) single digital ads, 4) product and benefit focused carousel ad, 5) digital banner ads.
PRINT ADS – 1) Double and single page ads, 2) science advertorial.
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