Ferragamo Runway Show

Inspired by graphic interiors of the 60’s and 70’s; rectangular paneled shapes cut through white partitions transforming the interior of a Milan plaza into a clean, contemporary mod influenced runway show. With limited square footage on the floor the concept was to break up the space to feel more intimate yet still airy and open allowing you to see the models through portions of the walls, with a soft glowing flood of light from above giving it a daylight open air art gallery feel.

Concept development, renderings & floor plans
Creative Agency: GB65
Creative Director: Giovanni Bianco