{"id":3522,"date":"2018-09-03T18:48:00","date_gmt":"2018-09-03T22:48:00","guid":{"rendered":"https:\/\/michael-morrison.com\/work\/?p=3522"},"modified":"2023-10-16T19:54:18","modified_gmt":"2023-10-16T23:54:18","slug":"la-mer-moisturizing-soft-cream-digital","status":"publish","type":"post","link":"https:\/\/michael-morrison.com\/work\/la-mer-moisturizing-soft-cream-digital\/","title":{"rendered":"La Mer Moisturizing Soft Cream \u2013 Digital"},"content":{"rendered":"<p>A selection of home\/product page rotations and emails featuring The Moisturizing Soft Cream\u2019s new anti-aging benefits, formulation and delivery system. This benefit-focused campaign demystifies Miracle Broth, the key ingredient at the heart of La Mer and the reformulated Moisturizing Soft Cream. Expanding on the heritage, technology and newly discovered skin benefits.<\/p>\n<p><!--more--><\/p>\n<p>\u201cA New Era of Healing Moisture. The Moisturizing Soft Cream.<\/p>\n<p>Max Huber Research Labs introduces a legacy of healing in one Miracle Moisturizer.<\/p>\n<p>50 years of ongoing discoveries bring our meticulously bio-fermented Miracle Broth to the next generation of The Moisturizing Soft Cream, infusing it with the ability to fight inflammation and help skin resist aging from the inside out. Built on half a century of research and innovation, The New Moisturizing Soft Cream is an experience of Miracle Broth\u2019s regenerating power like never before, plumping lipids from within, while collagen and elastin connections create a matrix of strength and multi-sized spheres deliver healing energy with 3D accuracy. Working together at a cellular level, these advancements enhance moisture longevity.<\/p>\n<p>\u2014<\/p>\n<p>Concept development, on-set art-direction, post-production direction, layouts.<br \/>\n<strong>Client<\/strong>: La Mer.<br \/>\n<strong>Beauty<\/strong>: Tom Schirmacher.<br \/>\n<strong>Products and abstracts<\/strong>: Mario Godlewski, Thomas LeGrand, Jong Hyup, Sesse Lind.<br \/>\n<strong>CGI<\/strong>: RESN<br \/>\n<strong>Copywriter:<\/strong>&nbsp;Steven Jessop<br \/>\n<strong>Executive Director of Creative<\/strong>: Sam Lee<\/p>\n<hr>\n<p><strong>DIGITAL HOMEPAGE ROTATIONS<\/strong><\/p>\n<hr>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3522-1\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2018\/09\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM.047.jpeg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_DIGITAL-1.mp4?_=1\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_DIGITAL-1.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_DIGITAL-1.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3522-2\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2018\/09\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM.048.jpeg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_DIGITAL-2.mp4?_=2\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_DIGITAL-2.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_DIGITAL-2.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3522-3\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2018\/09\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM.049.jpeg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_DIGITAL-3.mp4?_=3\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_DIGITAL-3.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_DIGITAL-3.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3522-4\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2018\/09\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM.050.jpeg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_DIGITAL-4.mp4?_=4\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_DIGITAL-4.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_DIGITAL-4.mp4<\/a><\/video><\/div>\n<hr>\n<p><strong>PRODUCT DISPLAY PAGE SCROLL<\/strong><\/p>\n<hr>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3522-5\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2018\/09\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM.051.jpeg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_PDP-1.mp4?_=5\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_PDP-1.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_PDP-1.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3522-6\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2018\/09\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM.052.jpeg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_PDP-2.mp4?_=6\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_PDP-2.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_PDP-2.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3522-7\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2018\/09\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM.053.jpeg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_PDP-3.mp4?_=7\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_PDP-3.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_PDP-3.mp4<\/a><\/video><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3525\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM.054.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM.054.jpeg 1920w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM.054-300x169.jpeg 300w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM.054-1024x576.jpeg 1024w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM.054-150x84.jpeg 150w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM.054-768x432.jpeg 768w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM.054-1536x864.jpeg 1536w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM.054-1000x563.jpeg 1000w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM.054-900x506.jpeg 900w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM.054-450x253.jpeg 450w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM.054-350x197.jpeg 350w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3522-8\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2018\/09\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM.055.jpeg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_PDP-5.mp4?_=8\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_PDP-5.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_PDP-5.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3522-9\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2018\/09\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM.056.jpeg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_PDP-6.mp4?_=9\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_PDP-6.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_PDP-6.mp4<\/a><\/video><\/div>\n<hr>\n<p><b>EMAILS<br \/>\n<\/b><\/p>\n<hr>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3522-10\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2018\/09\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM.058.jpeg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_EMAILS-1.mp4?_=10\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_EMAILS-1.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_EMAILS-1.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3522-11\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2018\/09\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM.059.jpeg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_EMAILS-2.mp4?_=11\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_EMAILS-2.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_EMAILS-2.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3522-12\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM.060.jpeg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_EMAILS-3.mp4?_=12\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_EMAILS-3.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_EMAILS-3.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3522-13\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2018\/09\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM.061.jpeg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_EMAILS-4.mp4?_=13\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_EMAILS-4.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_EMAILS-4.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3522-14\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2018\/09\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM.062.jpeg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_EMAILS-5.mp4?_=14\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_EMAILS-5.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_EMAILS-5.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3522-15\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2018\/09\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM.063.jpeg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_EMAILS-6.mp4?_=15\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_EMAILS-6.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/10\/MM_PORTFOLIO_LA-MER_MOISTURIZING-SOFT-CREAM_EMAILS-6.mp4<\/a><\/video><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A selection of home\/product page rotations and emails featuring The Moisturizing Soft Cream\u2019s new anti-aging benefits, formulation and delivery system. This benefit-focused campaign demystifies Miracle Broth, the key ingredient at the heart of La Mer and the reformulated Moisturizing Soft Cream. Expanding on the heritage, technology and newly discovered skin benefits.<\/p>\n<a class=\"read-more-link\" href=\" https:\/\/michael-morrison.com\/work\/la-mer-moisturizing-soft-cream-digital\/ \">Read More<\/a>","protected":false},"author":1,"featured_media":3453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,5,11],"tags":[94,206,210,211,212,237,192,199,242,207,222,238,200,240,235,225,239,169,92],"class_list":["post-3522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concept","category-design","category-image-video","tag-campaign","tag-cgi","tag-digital","tag-email","tag-homepage","tag-jong-hyup","tag-la-mer","tag-mario-godlewski","tag-online","tag-resn","tag-science","tag-sesse-lind","tag-skincare","tag-steven-jessop","tag-the-moisturizing-soft-cream","tag-thomas-legrand","tag-tom-schirmacher","tag-video","tag-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Mer Moisturizing Soft Cream \u2013 Digital - Michael Morrison<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Mer Moisturizing Soft Cream \u2013 Digital - Michael Morrison\" \/>\n<meta property=\"og:description\" content=\"A selection of home\/product page rotations and emails featuring The Moisturizing Soft Cream\u2019s new anti-aging benefits, formulation and delivery system. This benefit-focused campaign demystifies Miracle Broth, the key ingredient at the heart of La Mer and the reformulated Moisturizing Soft Cream. 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