{"id":3381,"date":"2013-11-01T14:56:00","date_gmt":"2013-11-01T18:56:00","guid":{"rendered":"https:\/\/michael-morrison.com\/work\/?p=3381"},"modified":"2023-10-15T19:54:45","modified_gmt":"2023-10-15T23:54:45","slug":"la-mer-the-concentrate-ads","status":"publish","type":"post","link":"https:\/\/michael-morrison.com\/work\/la-mer-the-concentrate-ads\/","title":{"rendered":"La Mer The Concentrate \u2013 Ads"},"content":{"rendered":"<p>A selection of digital &amp; print ads featuring The Concentrate\u2019s evidence-based efficacy, ingredients and formulation. This science-focused campaign centers on strengthening skin\u2019s barrier on a cellular level: repairing and renewing skin both before and after dermatologic procedures such as skin peels and laser treatments.<br \/>\n<!--more--><\/p>\n<p>\u201cCenter of Strength. The Concentrate.<\/p>\n<p>Daily exposure to UV rays, pollutants, irritants and heavy makeup can push our skin to extremes. Even dermatologic enhancements initially take skin to heightened states of stress that can be difficult to quell. So how do we help our skin recover from both external stressors and the stress we may be experiencing within ourselves? The Concentrate is all about bringing skin back to its own center of strength. It\u2019s in this ideal state of rest and repair when skin can recharge to its full healing potential that we feel our most resilient. Strengthened from the inside out, we\u2019re ready for the everyday and extreme challenges ahead.\u201d<\/p>\n<p>\u2014<\/p>\n<p>Concept development, on set art-direction, post-production direction &amp; design.<br \/>\n<strong>Client<\/strong>: La Mer.<br \/>\n<strong>Beauty<\/strong>: Nathan Copan.<br \/>\n<strong>Products and abstracts<\/strong>: Mario Godlewski, Maxime Poiblanc, Thomas LeGrand, Kate Jackling.<br \/>\n<strong>Ocean footage<\/strong>: Chris Brian<br \/>\n<strong>CGI<\/strong>: RESN<br \/>\n<strong>Copywriter<\/strong>: David Wiley<br \/>\n<strong>Executive Director of Creative<\/strong>: Sam Lee<\/p>\n<hr>\n<p><strong>DIGITAL ADS<\/strong> \u2013 A selection of ads to be used for online and social platforms. 1) Single story ads, 2 &amp; 3) single digital ads, 4) product and benefit focused carousel ad, 5) digital banner ads.<\/p>\n<hr>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3381-1\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE.020-1.jpeg\" loop preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_DIGITAL-ADS_03_LR.mp4?_=1\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_DIGITAL-ADS_03_LR.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_DIGITAL-ADS_03_LR.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3381-2\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE.018.jpeg\" loop preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_DIGITAL-ADS_01_LR.mp4?_=2\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_DIGITAL-ADS_01_LR.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_DIGITAL-ADS_01_LR.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3381-3\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE.019.jpeg\" loop preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_DIGITAL-ADS_02_LR.mp4?_=3\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_DIGITAL-ADS_02_LR.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_DIGITAL-ADS_02_LR.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3381-4\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE.021.jpeg\" loop preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_DIGITAL-ADS_04_LR.mp4?_=4\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_DIGITAL-ADS_04_LR.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_DIGITAL-ADS_04_LR.mp4<\/a><\/video><\/div>\n<div id='gallery-1' class='gallery galleryid-3381 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/michael-morrison.com\/work\/la-mer-the-concentrate-ads\/mm_portfolio_la-mer_the-concentrate_digital-ads_banners\/'><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_DIGITAL-ADS_BANNERS.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_DIGITAL-ADS_BANNERS.jpeg 1920w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_DIGITAL-ADS_BANNERS-300x169.jpeg 300w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_DIGITAL-ADS_BANNERS-1024x576.jpeg 1024w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_DIGITAL-ADS_BANNERS-150x84.jpeg 150w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_DIGITAL-ADS_BANNERS-768x432.jpeg 768w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_DIGITAL-ADS_BANNERS-1536x864.jpeg 1536w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_DIGITAL-ADS_BANNERS-1000x563.jpeg 1000w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_DIGITAL-ADS_BANNERS-900x506.jpeg 900w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_DIGITAL-ADS_BANNERS-450x253.jpeg 450w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_DIGITAL-ADS_BANNERS-350x197.jpeg 350w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<hr>\n<p><strong>PRINT ADS<\/strong> \u2013 1) Double and single page ads, 2) science advertorial.<\/p>\n<hr>\n<div id='gallery-2' class='gallery galleryid-3381 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/michael-morrison.com\/work\/la-mer-the-concentrate-ads\/mm_portfolio_la-mer_the-concentrate_print_ad\/'><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_PRINT_AD.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_PRINT_AD.jpeg 1920w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_PRINT_AD-300x169.jpeg 300w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_PRINT_AD-1024x576.jpeg 1024w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_PRINT_AD-150x84.jpeg 150w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_PRINT_AD-768x432.jpeg 768w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_PRINT_AD-1536x864.jpeg 1536w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_PRINT_AD-1000x563.jpeg 1000w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_PRINT_AD-900x506.jpeg 900w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_PRINT_AD-450x253.jpeg 450w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_PRINT_AD-350x197.jpeg 350w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<div id='gallery-3' class='gallery galleryid-3381 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/michael-morrison.com\/work\/la-mer-the-concentrate-ads\/mm_portfolio_la-mer_the-concentrate_print_advertorial\/'><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_PRINT_ADVERTORIAL.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_PRINT_ADVERTORIAL.jpeg 1920w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_PRINT_ADVERTORIAL-300x169.jpeg 300w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_PRINT_ADVERTORIAL-1024x576.jpeg 1024w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_PRINT_ADVERTORIAL-150x84.jpeg 150w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_PRINT_ADVERTORIAL-768x432.jpeg 768w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_PRINT_ADVERTORIAL-1536x864.jpeg 1536w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_PRINT_ADVERTORIAL-1000x563.jpeg 1000w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_PRINT_ADVERTORIAL-900x506.jpeg 900w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_PRINT_ADVERTORIAL-450x253.jpeg 450w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE_PRINT_ADVERTORIAL-350x197.jpeg 350w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A selection of digital &amp; print ads featuring The Concentrate\u2019s evidence-based efficacy, ingredients and formulation. This science-focused campaign centers on strengthening skin\u2019s barrier on a cellular level: repairing and renewing skin both before and after dermatologic procedures such as skin peels and laser treatments.<\/p>\n<a class=\"read-more-link\" href=\" https:\/\/michael-morrison.com\/work\/la-mer-the-concentrate-ads\/ \">Read More<\/a>","protected":false},"author":1,"featured_media":3130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,5,11],"tags":[214,94,206,196,227,210,224,192,199,203,213,207,222,226,200,223,225,169],"class_list":["post-3381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concept","category-design","category-image-video","tag-ads","tag-campaign","tag-cgi","tag-chris-brian","tag-dermatology","tag-digital","tag-kate-jackling","tag-la-mer","tag-mario-godlewski","tag-maxime-poiblanc","tag-print","tag-resn","tag-science","tag-skin-treatments","tag-skincare","tag-the-concentrate","tag-thomas-legrand","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Mer The Concentrate \u2013 Ads - Michael Morrison<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow, max-video-preview:-1, noimageindex, noarchive, nosnippet\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Mer The Concentrate \u2013 Ads - Michael Morrison\" \/>\n<meta property=\"og:description\" content=\"A selection of digital &amp; print ads featuring The Concentrate\u2019s evidence-based efficacy, ingredients and formulation. This science-focused campaign centers on strengthening skin\u2019s barrier on a cellular level: repairing and renewing skin both before and after dermatologic procedures such as skin peels and laser treatments.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/michael-morrison.com\/work\/la-mer-the-concentrate-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Michael Morrison\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-01T18:56:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-15T23:54:45+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE.020.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MichaelMorrison\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MichaelMorrison\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/michael-morrison.com\/work\/la-mer-the-concentrate-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/michael-morrison.com\/work\/la-mer-the-concentrate-ads\/\"},\"author\":{\"name\":\"MichaelMorrison\",\"@id\":\"https:\/\/michael-morrison.com\/work\/#\/schema\/person\/4dfdf83896216a570f956843a056246b\"},\"headline\":\"La Mer The Concentrate \u2013 Ads\",\"datePublished\":\"2013-11-01T18:56:00+00:00\",\"dateModified\":\"2023-10-15T23:54:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/michael-morrison.com\/work\/la-mer-the-concentrate-ads\/\"},\"wordCount\":386,\"publisher\":{\"@id\":\"https:\/\/michael-morrison.com\/work\/#organization\"},\"image\":{\"@id\":\"https:\/\/michael-morrison.com\/work\/la-mer-the-concentrate-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_THE-CONCENTRATE.020.jpeg\",\"keywords\":[\"Ads\",\"Campaign\",\"CGI\",\"Chris Brian\",\"Dermatology\",\"Digital\",\"Kate Jackling\",\"La Mer\",\"Mario Godlewski\",\"Maxime Poiblanc\",\"Print\",\"RESN\",\"Science\",\"Skin Treatments\",\"Skincare\",\"The Concentrate\",\"Thomas LeGrand\",\"Video\"],\"articleSection\":[\"Concept\",\"Design\",\"Image\/Video\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/michael-morrison.com\/work\/la-mer-the-concentrate-ads\/\",\"url\":\"https:\/\/michael-morrison.com\/work\/la-mer-the-concentrate-ads\/\",\"name\":\"La Mer The Concentrate \u2013 Ads - 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