{"id":3376,"date":"2013-11-15T14:39:00","date_gmt":"2013-11-15T19:39:00","guid":{"rendered":"https:\/\/michael-morrison.com\/work\/?p=3376"},"modified":"2023-10-15T19:54:52","modified_gmt":"2023-10-15T23:54:52","slug":"la-mer-the-concentrate-digital","status":"publish","type":"post","link":"https:\/\/michael-morrison.com\/work\/la-mer-the-concentrate-digital\/","title":{"rendered":"La Mer The Concentrate – Digital"},"content":{"rendered":"

A selection of homepage rotations and emails featuring The Concentrate\u2019s evidence-based efficacy, ingredients and formulation. This science-focused campaign centers on strengthening skin\u2019s barrier on a cellular level: repairing and renewing skin both before and after dermatologic procedures such as skin peels and laser treatments.
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\u201cCenter of Strength. The Concentrate.<\/p>\n

Daily exposure to UV rays, pollutants, irritants and heavy makeup can push our skin to extremes. Even dermatologic enhancements initially take skin to heightened states of stress that can be difficult to quell. So how do we help our skin recover from both external stressors and the stress we may be experiencing within ourselves? The Concentrate is all about bringing skin back to its own center of strength. It\u2019s in this ideal state of rest and repair when skin can recharge to its full healing potential that we feel our most resilient. Strengthened from the inside out, we\u2019re ready for the everyday and extreme challenges ahead.\u201d<\/p>\n

\u2014<\/p>\n

Concept development, on set art-direction, post-production direction & design.
\nClient<\/strong>: La Mer.
\nBeauty<\/strong>: Nathan Copan.
\nProducts and abstracts<\/strong>: Mario Godlewski, Maxime Poiblanc, Thomas LeGrand, Kate Jackling.
\nOcean footage<\/strong>: Chris Brian
\nCGI<\/strong>: RESN
\nCopywriter<\/strong>: David Wiley
\nExecutive Director of Creative<\/strong>: Sam Lee<\/p>\n

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DIGITAL HOMEPAGE ROTATIONS<\/strong>\u00a0\u2013 Desktop and mobile.<\/p>\n

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