{"id":3220,"date":"2018-07-15T11:56:00","date_gmt":"2018-07-15T15:56:00","guid":{"rendered":"https:\/\/michael-morrison.com\/work\/?p=3220"},"modified":"2023-10-15T19:42:35","modified_gmt":"2023-10-15T23:42:35","slug":"la-mer-treatment-lotion-digital","status":"publish","type":"post","link":"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-digital\/","title":{"rendered":"La Mer Treatment Lotion \u2013 Digital"},"content":{"rendered":"<p>A selection of homepage rotations and emails highlighting the product\u2019s reformulation with new energizing anti-aging benefits and eco-friendly glass bottle. Liquid energy and energy from the ocean are driving La Mer\u2019s New Treatment Lotion campaign, providing a rush of vitality and liveliness to tease the new product launch.<br \/><!--more--><\/p>\n<p>\u201cEnergy Changes Everything. The New Treatment Lotion.<\/p>\n<p>Enhanced with breakthrough soothing and anti-aging discoveries, is not your typical water essence. Its serum-strength, multi-function formula now goes beyond hydration, becoming a transformative power generator that balances skin into its optimal state, flooding it with calm energy to better absorb the benefits of its full regimen.<\/p>\n<p>One drop and skin breathes. Soothed and plump, it is infused with<br \/>continuous hydration and vital energy. One bottle, and skin is smooth, virtually ageless and stronger than ever, with built-in resilience for long-term and sustainable renewal.\u201d<\/p>\n<p>\u2014<\/p>\n<p>Concept development, on set art-direction, post-production direction &amp; design.<br \/><strong>Client<\/strong>: La Mer.<br \/><strong>Beauty<\/strong>: Nathan Copan, Su Mustecaplioglu.<br \/><strong>Products and abstracts<\/strong>: Mario Godlewski, Maxime Poiblanc, Ulysse Frechelin.<br \/><strong>Ocean and surfing footage<\/strong>: Chris Brian<br \/><strong>CGI<\/strong>: RESN<br \/><strong>Influencer film\/footage<\/strong>: Liza Voloshin<br \/><strong>Copywriter<\/strong>: Carlota Gurascier<br \/><strong>Executive Director of Creative<\/strong>: Sam Lee<\/p>\n<hr \/>\n<p><strong>DIGITAL HOMEPAGE ROTATIONS<\/strong> \u2013 Desktop and mobile.<\/p>\n<hr \/>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3220-1\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION.029-1.jpeg\" loop preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-HOMEPAGE_LAUNCH_LR.mp4?_=1\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-HOMEPAGE_LAUNCH_LR.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-HOMEPAGE_LAUNCH_LR.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3220-2\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION.032.jpeg\" loop preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-HOMEPAGE_HYDRATION_LR.mp4?_=2\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-HOMEPAGE_HYDRATION_LR.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-HOMEPAGE_HYDRATION_LR.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3220-3\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION.031.jpeg\" loop preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-HOMEPAGE_EDUCATION_LR.mp4?_=3\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-HOMEPAGE_EDUCATION_LR.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-HOMEPAGE_EDUCATION_LR.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3220-4\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION.033.jpeg\" loop preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-HOMEPAGE_INFLUENCER_LR.mp4?_=4\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-HOMEPAGE_INFLUENCER_LR.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-HOMEPAGE_INFLUENCER_LR.mp4<\/a><\/video><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2933\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-HOMEPAGE_HYDRATION-PAIR.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-HOMEPAGE_HYDRATION-PAIR.jpeg 1920w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-HOMEPAGE_HYDRATION-PAIR-300x169.jpeg 300w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-HOMEPAGE_HYDRATION-PAIR-1024x576.jpeg 1024w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-HOMEPAGE_HYDRATION-PAIR-150x84.jpeg 150w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-HOMEPAGE_HYDRATION-PAIR-768x432.jpeg 768w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-HOMEPAGE_HYDRATION-PAIR-1536x864.jpeg 1536w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-HOMEPAGE_HYDRATION-PAIR-1000x563.jpeg 1000w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-HOMEPAGE_HYDRATION-PAIR-900x506.jpeg 900w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-HOMEPAGE_HYDRATION-PAIR-450x253.jpeg 450w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-HOMEPAGE_HYDRATION-PAIR-350x197.jpeg 350w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<hr \/>\n<p><strong>EMAILS<\/strong> \u2013 1) Essentials regimen, 2) morning regimen, 3) evening regimen, 4) healing skin journey.<\/p>\n<hr \/>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3220-5\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION.037-1.jpeg\" loop preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-EMAIL_ESSENTIALS-REGIMEN_LR.mp4?_=5\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-EMAIL_ESSENTIALS-REGIMEN_LR.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-EMAIL_ESSENTIALS-REGIMEN_LR.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3220-6\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION.039.jpeg\" loop preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-EMAIL_MORNING-ROUTINE_LR.mp4?_=6\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-EMAIL_MORNING-ROUTINE_LR.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-EMAIL_MORNING-ROUTINE_LR.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3220-7\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION.040.jpeg\" loop preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-EMAIL_EVENING-ROUTINE_LR.mp4?_=7\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-EMAIL_EVENING-ROUTINE_LR.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-EMAIL_EVENING-ROUTINE_LR.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3220-8\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION.041.jpeg\" loop preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-EMAIL_SKIN-JOURNEY_LR.mp4?_=8\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-EMAIL_SKIN-JOURNEY_LR.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-EMAIL_SKIN-JOURNEY_LR.mp4<\/a><\/video><\/div>\n<p>\u00a0<\/p>\n<hr \/>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A selection of homepage rotations and emails highlighting the product\u2019s reformulation with new energizing anti-aging benefits and eco-friendly glass bottle. Liquid energy and energy from the ocean are driving La Mer\u2019s New Treatment Lotion campaign, providing a rush of vitality and liveliness to tease the new product launch.<\/p>\n<a class=\"read-more-link\" href=\" https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-digital\/ \">Read More<\/a>","protected":false},"author":1,"featured_media":3226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,5,11],"tags":[202,94,206,196,210,211,195,212,192,198,199,203,193,207,200,201,194,197,169],"class_list":["post-3220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concept","category-design","category-image-video","tag-andra-day","tag-campaign","tag-cgi","tag-chris-brian","tag-digital","tag-email","tag-georgia-louise","tag-homepage","tag-la-mer","tag-liza-voloshin","tag-mario-godlewski","tag-maxime-poiblanc","tag-nathan-copan","tag-resn","tag-skincare","tag-su-mustecaplioglu","tag-treatment-lotion","tag-ulysse-frechelin","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Mer Treatment Lotion \u2013 Digital - Michael Morrison<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow, max-video-preview:-1, noimageindex, noarchive, nosnippet\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Mer Treatment Lotion \u2013 Digital - Michael Morrison\" \/>\n<meta property=\"og:description\" content=\"A selection of homepage rotations and emails highlighting the product\u2019s reformulation with new energizing anti-aging benefits and eco-friendly glass bottle. Liquid energy and energy from the ocean are driving La Mer\u2019s New Treatment Lotion campaign, providing a rush of vitality and liveliness to tease the new product launch.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Michael Morrison\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-15T15:56:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-15T23:42:35+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION.028.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MichaelMorrison\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MichaelMorrison\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-digital\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-digital\/\"},\"author\":{\"name\":\"MichaelMorrison\",\"@id\":\"https:\/\/michael-morrison.com\/work\/#\/schema\/person\/4dfdf83896216a570f956843a056246b\"},\"headline\":\"La Mer Treatment Lotion \u2013 Digital\",\"datePublished\":\"2018-07-15T15:56:00+00:00\",\"dateModified\":\"2023-10-15T23:42:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-digital\/\"},\"wordCount\":459,\"publisher\":{\"@id\":\"https:\/\/michael-morrison.com\/work\/#organization\"},\"image\":{\"@id\":\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION.028.jpeg\",\"keywords\":[\"Andra Day\",\"Campaign\",\"CGI\",\"Chris Brian\",\"Digital\",\"Email\",\"Georgia Louise\",\"Homepage\",\"La Mer\",\"Liza Voloshin\",\"Mario Godlewski\",\"Maxime Poiblanc\",\"Nathan Copan\",\"RESN\",\"Skincare\",\"Su Mustecaplioglu\",\"Treatment Lotion\",\"Ulysse Frechelin\",\"Video\"],\"articleSection\":[\"Concept\",\"Design\",\"Image\/Video\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-digital\/\",\"url\":\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-digital\/\",\"name\":\"La Mer Treatment Lotion \u2013 Digital - 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