{"id":3200,"date":"2014-01-03T11:24:00","date_gmt":"2014-01-03T16:24:00","guid":{"rendered":"https:\/\/michael-morrison.com\/work\/?p=3200"},"modified":"2023-10-15T19:50:13","modified_gmt":"2023-10-15T23:50:13","slug":"la-mer-treatment-lotion-ads","status":"publish","type":"post","link":"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-ads\/","title":{"rendered":"La Mer Treatment Lotion \u2013 Ads"},"content":{"rendered":"<p>A selection of digital &amp; print ads highlighting the product\u2019s reformulation with new energizing anti-aging benefits and eco-friendly glass bottle. Liquid energy and energy from the ocean are driving La Mer\u2019s New Treatment Lotion campaign, providing a rush of vitality and liveliness to tease the new product launch.<br \/>\n<!--more--><\/p>\n<p>\u201cEnergy Changes Everything. The New Treatment Lotion.<\/p>\n<p>Enhanced with breakthrough soothing and anti-aging discoveries, is not your typical water essence. Its serum-strength, multi-function formula now goes beyond hydration, becoming a transformative power generator that balances skin into its optimal state, flooding it with calm energy to better absorb the benefits of its full regimen.<\/p>\n<p>One drop and skin breathes. Soothed and plump, it is infused with<br \/>\ncontinuous hydration and vital energy. One bottle, and skin is smooth, virtually ageless and stronger than ever, with built-in resilience for long-term and sustainable renewal.\u201d<\/p>\n<p>\u2014<\/p>\n<p>Concept development, on set art-direction, post-production direction &amp; design.<br \/>\n<strong>Client<\/strong>: La Mer.<br \/>\n<strong>Beauty<\/strong>: Nathan Copan, Su Mustecaplioglu.<br \/>\n<strong>Products and abstracts<\/strong>: Mario Godlewski, Maxime Poiblanc, Ulysse Frechelin.<br \/>\n<strong>Ocean and surfing footage<\/strong>: Chris Brian<br \/>\n<strong>CGI<\/strong>: RESN<br \/>\n<strong>Influencer film\/footage<\/strong>: Liza Voloshin<br \/>\n<strong>Copywriter<\/strong>: Carlota Gurascier<br \/>\n<strong>Executive Director of Creative<\/strong>: Sam Lee<\/p>\n<hr>\n<p><strong>DIGITAL ADS<\/strong> \u2013 A selection of ads to be used for online and social platforms. 1) Single ads, 2) carousel ad featuring ingredients, 3) carousel ad featuring skin benefits.<\/p>\n<hr>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3200-1\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION.024.jpeg\" loop preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-ADS_01_LR.mp4?_=1\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-ADS_01_LR.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-ADS_01_LR.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3200-2\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION.025.jpeg\" loop preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-ADS_02_LR.mp4?_=2\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-ADS_02_LR.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-ADS_02_LR.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3200-3\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION.026.jpeg\" loop preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-ADS_03_LR.mp4?_=3\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-ADS_03_LR.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_DIGITAL-ADS_03_LR.mp4<\/a><\/video><\/div>\n<hr>\n<p><strong>PRINT ADS<\/strong> \u2013 1) Press release, 2) hydration advertorial, 3) science advertorial.<\/p>\n<hr>\n<div id='gallery-1' class='gallery galleryid-3200 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/michael-morrison.com\/work\/mm_portfolio_la-mer_treatment-lotion_print_press-release_01\/'><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_01.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_01.jpeg 1920w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_01-300x169.jpeg 300w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_01-1024x576.jpeg 1024w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_01-150x84.jpeg 150w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_01-768x432.jpeg 768w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_01-1536x864.jpeg 1536w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_01-1000x563.jpeg 1000w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_01-900x506.jpeg 900w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_01-450x253.jpeg 450w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_01-350x197.jpeg 350w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/michael-morrison.com\/work\/mm_portfolio_la-mer_treatment-lotion_print_press-release_02\/'><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_02.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_02.jpeg 1920w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_02-300x169.jpeg 300w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_02-1024x576.jpeg 1024w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_02-150x84.jpeg 150w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_02-768x432.jpeg 768w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_02-1536x864.jpeg 1536w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_02-1000x563.jpeg 1000w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_02-900x506.jpeg 900w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_02-450x253.jpeg 450w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_02-350x197.jpeg 350w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<div id='gallery-2' class='gallery galleryid-3200 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-ads\/mm_portfolio_la-mer_treatment-lotion_print_advertorial_hydration\/'><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_HYDRATION.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_HYDRATION.jpeg 1920w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_HYDRATION-300x169.jpeg 300w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_HYDRATION-1024x576.jpeg 1024w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_HYDRATION-150x84.jpeg 150w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_HYDRATION-768x432.jpeg 768w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_HYDRATION-1536x864.jpeg 1536w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_HYDRATION-1000x563.jpeg 1000w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_HYDRATION-900x506.jpeg 900w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_HYDRATION-450x253.jpeg 450w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_HYDRATION-350x197.jpeg 350w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<div id='gallery-3' class='gallery galleryid-3200 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/michael-morrison.com\/work\/mm_portfolio_la-mer_treatment-lotion_print_advertorial_science_01\/'><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_SCIENCE_01.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_SCIENCE_01.jpeg 1920w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_SCIENCE_01-300x169.jpeg 300w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_SCIENCE_01-1024x576.jpeg 1024w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_SCIENCE_01-150x84.jpeg 150w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_SCIENCE_01-768x432.jpeg 768w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_SCIENCE_01-1536x864.jpeg 1536w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_SCIENCE_01-1000x563.jpeg 1000w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_SCIENCE_01-900x506.jpeg 900w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_SCIENCE_01-450x253.jpeg 450w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_SCIENCE_01-350x197.jpeg 350w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/michael-morrison.com\/work\/mm_portfolio_la-mer_treatment-lotion_print_advertorial_science_02\/'><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_SCIENCE_02.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_SCIENCE_02.jpeg 1920w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_SCIENCE_02-300x169.jpeg 300w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_SCIENCE_02-1024x576.jpeg 1024w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_SCIENCE_02-150x84.jpeg 150w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_SCIENCE_02-768x432.jpeg 768w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_SCIENCE_02-1536x864.jpeg 1536w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_SCIENCE_02-1000x563.jpeg 1000w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_SCIENCE_02-900x506.jpeg 900w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_SCIENCE_02-450x253.jpeg 450w, https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_ADVERTORIAL_SCIENCE_02-350x197.jpeg 350w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A selection of digital &amp; print ads highlighting the product\u2019s reformulation with new energizing anti-aging benefits and eco-friendly glass bottle. Liquid energy and energy from the ocean are driving La Mer\u2019s New Treatment Lotion campaign, providing a rush of vitality and liveliness to tease the new product launch.<\/p>\n<a class=\"read-more-link\" href=\" https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-ads\/ \">Read More<\/a>","protected":false},"author":1,"featured_media":2940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,5,11],"tags":[214,202,94,206,196,210,195,192,198,199,203,193,213,207,200,201,194,197,169],"class_list":["post-3200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concept","category-design","category-image-video","tag-ads","tag-andra-day","tag-campaign","tag-cgi","tag-chris-brian","tag-digital","tag-georgia-louise","tag-la-mer","tag-liza-voloshin","tag-mario-godlewski","tag-maxime-poiblanc","tag-nathan-copan","tag-print","tag-resn","tag-skincare","tag-su-mustecaplioglu","tag-treatment-lotion","tag-ulysse-frechelin","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Mer Treatment Lotion \u2013 Ads - Michael Morrison<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow, max-video-preview:-1, noimageindex, noarchive, nosnippet\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Mer Treatment Lotion \u2013 Ads - Michael Morrison\" \/>\n<meta property=\"og:description\" content=\"A selection of digital &amp; print ads highlighting the product\u2019s reformulation with new energizing anti-aging benefits and eco-friendly glass bottle. Liquid energy and energy from the ocean are driving La Mer\u2019s New Treatment Lotion campaign, providing a rush of vitality and liveliness to tease the new product launch.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Michael Morrison\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-03T16:24:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-15T23:50:13+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_02.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MichaelMorrison\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MichaelMorrison\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-ads\/\"},\"author\":{\"name\":\"MichaelMorrison\",\"@id\":\"https:\/\/michael-morrison.com\/work\/#\/schema\/person\/4dfdf83896216a570f956843a056246b\"},\"headline\":\"La Mer Treatment Lotion \u2013 Ads\",\"datePublished\":\"2014-01-03T16:24:00+00:00\",\"dateModified\":\"2023-10-15T23:50:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-ads\/\"},\"wordCount\":338,\"publisher\":{\"@id\":\"https:\/\/michael-morrison.com\/work\/#organization\"},\"image\":{\"@id\":\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_02.jpeg\",\"keywords\":[\"Ads\",\"Andra Day\",\"Campaign\",\"CGI\",\"Chris Brian\",\"Digital\",\"Georgia Louise\",\"La Mer\",\"Liza Voloshin\",\"Mario Godlewski\",\"Maxime Poiblanc\",\"Nathan Copan\",\"Print\",\"RESN\",\"Skincare\",\"Su Mustecaplioglu\",\"Treatment Lotion\",\"Ulysse Frechelin\",\"Video\"],\"articleSection\":[\"Concept\",\"Design\",\"Image\/Video\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-ads\/\",\"url\":\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-ads\/\",\"name\":\"La Mer Treatment Lotion \u2013 Ads - Michael Morrison\",\"isPartOf\":{\"@id\":\"https:\/\/michael-morrison.com\/work\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_02.jpeg\",\"datePublished\":\"2014-01-03T16:24:00+00:00\",\"dateModified\":\"2023-10-15T23:50:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-ads\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-ads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-ads\/#primaryimage\",\"url\":\"https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_02.jpeg\",\"contentUrl\":\"https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_02.jpeg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/michael-morrison.com\/work\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La Mer Treatment Lotion \u2013 Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/michael-morrison.com\/work\/#website\",\"url\":\"https:\/\/michael-morrison.com\/work\/\",\"name\":\"Michael Morrison\",\"description\":\"Art Director\",\"publisher\":{\"@id\":\"https:\/\/michael-morrison.com\/work\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/michael-morrison.com\/work\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/michael-morrison.com\/work\/#organization\",\"name\":\"Michael Morrison\",\"url\":\"https:\/\/michael-morrison.com\/work\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/michael-morrison.com\/work\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/michael-morrison.com\/wp-content\/uploads\/2018\/02\/MM_WEB_LOGO_400x80_02.12.18-2.png\",\"contentUrl\":\"https:\/\/michael-morrison.com\/wp-content\/uploads\/2018\/02\/MM_WEB_LOGO_400x80_02.12.18-2.png\",\"width\":833,\"height\":167,\"caption\":\"Michael Morrison\"},\"image\":{\"@id\":\"https:\/\/michael-morrison.com\/work\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/michael-morrison.com\/work\/#\/schema\/person\/4dfdf83896216a570f956843a056246b\",\"name\":\"MichaelMorrison\",\"url\":\"https:\/\/michael-morrison.com\/work\/author\/michaelmorrison\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La Mer Treatment Lotion \u2013 Ads - Michael Morrison","robots":{"index":"noindex","follow":"nofollow","max-video-preview":"max-video-preview:-1","imageindex":"noimageindex","archive":"noarchive","snippet":"nosnippet"},"og_locale":"en_US","og_type":"article","og_title":"La Mer Treatment Lotion \u2013 Ads - Michael Morrison","og_description":"A selection of digital &amp; print ads highlighting the product\u2019s reformulation with new energizing anti-aging benefits and eco-friendly glass bottle. Liquid energy and energy from the ocean are driving La Mer\u2019s New Treatment Lotion campaign, providing a rush of vitality and liveliness to tease the new product launch.","og_url":"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-ads\/","og_site_name":"Michael Morrison","article_published_time":"2014-01-03T16:24:00+00:00","article_modified_time":"2023-10-15T23:50:13+00:00","og_image":[{"width":1920,"height":1080,"url":"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_02.jpeg","type":"image\/jpeg"}],"author":"MichaelMorrison","twitter_card":"summary_large_image","twitter_misc":{"Written by":"MichaelMorrison","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-ads\/#article","isPartOf":{"@id":"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-ads\/"},"author":{"name":"MichaelMorrison","@id":"https:\/\/michael-morrison.com\/work\/#\/schema\/person\/4dfdf83896216a570f956843a056246b"},"headline":"La Mer Treatment Lotion \u2013 Ads","datePublished":"2014-01-03T16:24:00+00:00","dateModified":"2023-10-15T23:50:13+00:00","mainEntityOfPage":{"@id":"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-ads\/"},"wordCount":338,"publisher":{"@id":"https:\/\/michael-morrison.com\/work\/#organization"},"image":{"@id":"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_02.jpeg","keywords":["Ads","Andra Day","Campaign","CGI","Chris Brian","Digital","Georgia Louise","La Mer","Liza Voloshin","Mario Godlewski","Maxime Poiblanc","Nathan Copan","Print","RESN","Skincare","Su Mustecaplioglu","Treatment Lotion","Ulysse Frechelin","Video"],"articleSection":["Concept","Design","Image\/Video"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-ads\/","url":"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-ads\/","name":"La Mer Treatment Lotion \u2013 Ads - Michael Morrison","isPartOf":{"@id":"https:\/\/michael-morrison.com\/work\/#website"},"primaryImageOfPage":{"@id":"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-ads\/#primaryimage"},"image":{"@id":"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_02.jpeg","datePublished":"2014-01-03T16:24:00+00:00","dateModified":"2023-10-15T23:50:13+00:00","breadcrumb":{"@id":"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-ads\/#primaryimage","url":"https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_02.jpeg","contentUrl":"https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_02.jpeg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/michael-morrison.com\/work\/"},{"@type":"ListItem","position":2,"name":"La Mer Treatment Lotion \u2013 Ads"}]},{"@type":"WebSite","@id":"https:\/\/michael-morrison.com\/work\/#website","url":"https:\/\/michael-morrison.com\/work\/","name":"Michael Morrison","description":"Art Director","publisher":{"@id":"https:\/\/michael-morrison.com\/work\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/michael-morrison.com\/work\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/michael-morrison.com\/work\/#organization","name":"Michael Morrison","url":"https:\/\/michael-morrison.com\/work\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/michael-morrison.com\/work\/#\/schema\/logo\/image\/","url":"https:\/\/michael-morrison.com\/wp-content\/uploads\/2018\/02\/MM_WEB_LOGO_400x80_02.12.18-2.png","contentUrl":"https:\/\/michael-morrison.com\/wp-content\/uploads\/2018\/02\/MM_WEB_LOGO_400x80_02.12.18-2.png","width":833,"height":167,"caption":"Michael Morrison"},"image":{"@id":"https:\/\/michael-morrison.com\/work\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/michael-morrison.com\/work\/#\/schema\/person\/4dfdf83896216a570f956843a056246b","name":"MichaelMorrison","url":"https:\/\/michael-morrison.com\/work\/author\/michaelmorrison\/"}]}},"jetpack_featured_media_url":"https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_PRINT_PRESS-RELEASE_02.jpeg","_links":{"self":[{"href":"https:\/\/michael-morrison.com\/work\/wp-json\/wp\/v2\/posts\/3200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michael-morrison.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michael-morrison.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michael-morrison.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michael-morrison.com\/work\/wp-json\/wp\/v2\/comments?post=3200"}],"version-history":[{"count":21,"href":"https:\/\/michael-morrison.com\/work\/wp-json\/wp\/v2\/posts\/3200\/revisions"}],"predecessor-version":[{"id":3383,"href":"https:\/\/michael-morrison.com\/work\/wp-json\/wp\/v2\/posts\/3200\/revisions\/3383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michael-morrison.com\/work\/wp-json\/wp\/v2\/media\/2940"}],"wp:attachment":[{"href":"https:\/\/michael-morrison.com\/work\/wp-json\/wp\/v2\/media?parent=3200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michael-morrison.com\/work\/wp-json\/wp\/v2\/categories?post=3200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michael-morrison.com\/work\/wp-json\/wp\/v2\/tags?post=3200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}