{"id":3186,"date":"2018-06-29T10:41:00","date_gmt":"2018-06-29T14:41:00","guid":{"rendered":"https:\/\/michael-morrison.com\/work\/?p=3186"},"modified":"2023-10-15T19:41:46","modified_gmt":"2023-10-15T23:41:46","slug":"la-mer-treatment-lotion-films","status":"publish","type":"post","link":"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-films\/","title":{"rendered":"La Mer Treatment Lotion \u2013 Films"},"content":{"rendered":"<p>Two campaign films highlighting the product\u2019s reformulation with new energizing anti-aging benefits and eco-friendly glass bottle. Liquid energy and energy from the ocean are driving La Mer\u2019s New Treatment Lotion campaign, providing a rush of vitality and liveliness to tease the new product launch.<!--more--><\/p>\n<p>\u201cEnergy Changes Everything. The New Treatment Lotion.<\/p>\n<p>Enhanced with breakthrough soothing and anti-aging discoveries, is not your typical water essence. Its serum-strength, multi-function formula now goes beyond hydration, becoming a transformative power generator that balances skin into its optimal state, flooding it with calm energy to better absorb the benefits of its full regimen. One drop and skin breathes. Soothed and plump, it is infused with continuous hydration and vital energy. One bottle, and skin is smooth, virtually ageless and stronger than ever, with built-in resilience for long-term and sustainable renewal.\u201d<\/p>\n<p>\u2014<\/p>\n<p>Concept development, on set art-direction, post-production direction &amp; design<br \/>\n<strong>Client<\/strong>: La Mer<br \/>\n<strong>Beauty<\/strong>: Nathan Copan<br \/>\n<strong>Products and abstracts<\/strong>: Mario Godlewski, Ulysse Frechelin<br \/>\n<strong>Ocean and surfing footage<\/strong>: Chris Brian<br \/>\n<strong>CGI<\/strong>: RESN<br \/>\n<strong>Copywriter<\/strong>: Carlota Gurascier<br \/>\n<strong>Executive Director of Creative<\/strong>: Sam Lee<\/p>\n<hr \/>\n<p><strong>HERO FILM<\/strong> \u2013 An energetic introduction to The New Treatment Lotion and watery lotions.<\/p>\n<hr \/>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3186-1\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION.004.jpeg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_FILMS_HERO_LR.mp4?_=1\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_FILMS_HERO_LR.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_FILMS_HERO_LR.mp4<\/a><\/video><\/div>\n<hr \/>\n<p><strong>SCIENCE AND EFFICACY FILM<\/strong> \u2013 A deeper look into the benefits and ingredients of The New Treatment Lotion.<\/p>\n<hr \/>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3186-2\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION.005.jpeg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_FILMS_SCIENCE-CLAIMS_LR.mp4?_=2\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_FILMS_SCIENCE-CLAIMS_LR.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_FILMS_SCIENCE-CLAIMS_LR.mp4<\/a><\/video><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Two campaign films highlighting the product\u2019s reformulation with new energizing anti-aging benefits and eco-friendly glass bottle. Liquid energy and energy from the ocean are driving La Mer\u2019s New Treatment Lotion campaign, providing a rush of vitality and liveliness to tease the new product launch.<\/p>\n<a class=\"read-more-link\" href=\" https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-films\/ \">Read More<\/a>","protected":false},"author":1,"featured_media":3125,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,5,11],"tags":[94,206,196,205,192,199,193,207,200,194,197,169],"class_list":["post-3186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concept","category-design","category-image-video","tag-campaign","tag-cgi","tag-chris-brian","tag-film","tag-la-mer","tag-mario-godlewski","tag-nathan-copan","tag-resn","tag-skincare","tag-treatment-lotion","tag-ulysse-frechelin","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Mer Treatment Lotion \u2013 Films - Michael Morrison<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow, max-video-preview:-1, noimageindex, noarchive, nosnippet\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Mer Treatment Lotion \u2013 Films - Michael Morrison\" \/>\n<meta property=\"og:description\" content=\"Two campaign films highlighting the product\u2019s reformulation with new energizing anti-aging benefits and eco-friendly glass bottle. Liquid energy and energy from the ocean are driving La Mer\u2019s New Treatment Lotion campaign, providing a rush of vitality and liveliness to tease the new product launch.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-films\/\" \/>\n<meta property=\"og:site_name\" content=\"Michael Morrison\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-29T14:41:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-15T23:41:46+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION.003.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MichaelMorrison\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MichaelMorrison\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-films\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-films\/\"},\"author\":{\"name\":\"MichaelMorrison\",\"@id\":\"https:\/\/michael-morrison.com\/work\/#\/schema\/person\/4dfdf83896216a570f956843a056246b\"},\"headline\":\"La Mer Treatment Lotion \u2013 Films\",\"datePublished\":\"2018-06-29T14:41:00+00:00\",\"dateModified\":\"2023-10-15T23:41:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-films\/\"},\"wordCount\":269,\"publisher\":{\"@id\":\"https:\/\/michael-morrison.com\/work\/#organization\"},\"image\":{\"@id\":\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-films\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION.003.jpeg\",\"keywords\":[\"Campaign\",\"CGI\",\"Chris Brian\",\"Film\",\"La Mer\",\"Mario Godlewski\",\"Nathan Copan\",\"RESN\",\"Skincare\",\"Treatment Lotion\",\"Ulysse Frechelin\",\"Video\"],\"articleSection\":[\"Concept\",\"Design\",\"Image\/Video\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-films\/\",\"url\":\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-films\/\",\"name\":\"La Mer Treatment Lotion \u2013 Films - 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