{"id":3135,"date":"2018-08-01T09:46:00","date_gmt":"2018-08-01T13:46:00","guid":{"rendered":"https:\/\/michael-morrison.com\/work\/?p=3135"},"modified":"2023-10-15T19:40:28","modified_gmt":"2023-10-15T23:40:28","slug":"la-mer-treatment-lotion-social","status":"publish","type":"post","link":"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-social\/","title":{"rendered":"La Mer Treatment Lotion \u2013 Social"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p>A selection of social stories, social posts and influencer content highlighting the product\u2019s reformulation with new energizing anti-aging benefits and eco-friendly glass bottle. Liquid energy and energy from the ocean are driving La Mer\u2019s New Treatment Lotion campaign, providing a rush of vitality and liveliness to tease the new product launch.<!--more--><\/p>\n<p>\u201cEnergy Changes Everything. The New Treatment Lotion.<\/p>\n<p>Enhanced with breakthrough soothing and anti-aging discoveries, is not your typical water essence. Its serum-strength, multi-function formula now goes beyond hydration, becoming a transformative power generator that balances skin into its optimal state, flooding it with calm energy to better absorb the benefits of its full regimen. One drop and skin breathes. Soothed and plump, it is infused with continuous hydration and vital energy. One bottle, and skin is smooth, virtually ageless and stronger than ever, with built-in resilience for long-term and sustainable renewal.\u201d<\/p>\n<p>\u2014<\/p>\n<p>Concept development, on set art-direction, post-production direction &amp; design<br><strong>Client<\/strong>: La Mer<br><strong>Beauty<\/strong>: Nathan Copan, Su Mustecaplioglu<br><strong>Products and abstracts<\/strong>: Mario Godlewski, Maxime Poiblanc, Ulysse Frechelin<br><strong>Ocean and surfing footage<\/strong>: Chris Brian<br><strong>CGI<\/strong>: RESN<br><strong>Influencer film\/footage<\/strong>: Liza Voloshin<br><strong>Copywriter<\/strong>: Carlota Gurascier<br><strong>Executive Director of Creative<\/strong>: Sam Lee<\/p>\n<hr>\n<p><strong>SOCIAL STORIES<\/strong> \u2013 1) Highlighting the product launch, 2) healing skin journey, 3) benefits behind the product.<\/p>\n<hr>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3135-1\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION.014.jpeg\" loop preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_STORY_LAUNCH_LR.mp4?_=1\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_STORY_LAUNCH_LR.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_STORY_LAUNCH_LR.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3135-2\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION.016.jpeg\" loop preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_STORY_SKIN-JOURNEY_LR.mp4?_=2\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_STORY_SKIN-JOURNEY_LR.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_STORY_SKIN-JOURNEY_LR.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3135-3\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION.015.jpeg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_STORY_SCIENCE_LR.mp4?_=3\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_STORY_SCIENCE_LR.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_STORY_SCIENCE_LR.mp4<\/a><\/video><\/div>\n<p><\/p>\n<hr>\n<p><strong>SOCIAL POSTS<\/strong> \u2013 A selection of posts showcasing product highlights.<\/p>\n<hr>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3135-4\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION.008.jpeg\" loop preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_POSTS_01_LR.mp4?_=4\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_POSTS_01_LR.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_POSTS_01_LR.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3135-5\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION.009.jpeg\" loop preload=\"none\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_POSTS_02_LR.mp4?_=5\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_POSTS_02_LR.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_POSTS_02_LR.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3135-6\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION.010.jpeg\" loop preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_POSTS_03_LR.mp4?_=6\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_POSTS_03_LR.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_POSTS_03_LR.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3135-7\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION.011.jpeg\" loop preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_POSTS_04_LR.mp4?_=7\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_POSTS_04_LR.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_POSTS_04_LR.mp4<\/a><\/video><\/div>\n<p><\/p>\n<hr>\n<p><strong>INFLUENCER SOCIAL STORY<\/strong> \u2013 A conversation between Facialist Georgia Louise and Actress Andra Day on the benefits of watery lotions.<\/p>\n<hr>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3135-8\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION.019.jpeg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_STORY_INFLUENCER_01_LR.mp4?_=8\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_STORY_INFLUENCER_01_LR.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_STORY_INFLUENCER_01_LR.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3135-9\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION.020.jpeg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_STORY_INFLUENCER_02_LR.mp4?_=9\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_STORY_INFLUENCER_02_LR.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_STORY_INFLUENCER_02_LR.mp4<\/a><\/video><\/div>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3135-10\" width=\"720\" height=\"405\" poster=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION.021.jpeg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_STORY_INFLUENCER_03_LR.mp4?_=10\" \/><a href=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_STORY_INFLUENCER_03_LR.mp4\">http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_STORY_INFLUENCER_03_LR.mp4<\/a><\/video><\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>A selection of social stories, social posts and influencer content highlighting the product\u2019s reformulation with new energizing anti-aging benefits and eco-friendly glass bottle. Liquid energy and energy from the ocean are driving La Mer\u2019s New Treatment Lotion campaign, providing a rush of vitality and liveliness to tease the new product launch.<\/p>\n<a class=\"read-more-link\" href=\" https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-social\/ \">Read More<\/a>","protected":false},"author":1,"featured_media":2941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,5,11],"tags":[202,94,196,195,192,198,199,203,193,216,207,200,215,217,201,194,197,169],"class_list":["post-3135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concept","category-design","category-image-video","tag-andra-day","tag-campaign","tag-chris-brian","tag-georgia-louise","tag-la-mer","tag-liza-voloshin","tag-mario-godlewski","tag-maxime-poiblanc","tag-nathan-copan","tag-posts","tag-resn","tag-skincare","tag-social","tag-stories","tag-su-mustecaplioglu","tag-treatment-lotion","tag-ulysse-frechelin","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Mer Treatment Lotion \u2013 Social - Michael Morrison<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow, max-video-preview:-1, noimageindex, noarchive, nosnippet\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Mer Treatment Lotion \u2013 Social - Michael Morrison\" \/>\n<meta property=\"og:description\" content=\"A selection of social stories, social posts and influencer content highlighting the product\u2019s reformulation with new energizing anti-aging benefits and eco-friendly glass bottle. Liquid energy and energy from the ocean are driving La Mer\u2019s New Treatment Lotion campaign, providing a rush of vitality and liveliness to tease the new product launch.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-social\/\" \/>\n<meta property=\"og:site_name\" content=\"Michael Morrison\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-01T13:46:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-15T23:40:28+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_POSTS_GRID.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MichaelMorrison\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MichaelMorrison\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-social\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-social\/\"},\"author\":{\"name\":\"MichaelMorrison\",\"@id\":\"https:\/\/michael-morrison.com\/work\/#\/schema\/person\/4dfdf83896216a570f956843a056246b\"},\"headline\":\"La Mer Treatment Lotion \u2013 Social\",\"datePublished\":\"2018-08-01T13:46:00+00:00\",\"dateModified\":\"2023-10-15T23:40:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-social\/\"},\"wordCount\":538,\"publisher\":{\"@id\":\"https:\/\/michael-morrison.com\/work\/#organization\"},\"image\":{\"@id\":\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-social\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/michael-morrison.com\/wp-content\/uploads\/2023\/01\/MM_PORTFOLIO_LA-MER_TREATMENT-LOTION_POSTS_GRID.jpeg\",\"keywords\":[\"Andra Day\",\"Campaign\",\"Chris Brian\",\"Georgia Louise\",\"La Mer\",\"Liza Voloshin\",\"Mario Godlewski\",\"Maxime Poiblanc\",\"Nathan Copan\",\"Posts\",\"RESN\",\"Skincare\",\"Social\",\"Stories\",\"Su Mustecaplioglu\",\"Treatment Lotion\",\"Ulysse Frechelin\",\"Video\"],\"articleSection\":[\"Concept\",\"Design\",\"Image\/Video\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-social\/\",\"url\":\"https:\/\/michael-morrison.com\/work\/la-mer-treatment-lotion-social\/\",\"name\":\"La Mer Treatment Lotion \u2013 Social - 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