A selection of home/product page rotations and emails featuring The Moisturizing Soft Cream’s new anti-aging benefits, formulation and delivery system. This benefit-focused campaign demystifies Miracle Broth, the key ingredient at the heart of La Mer and the reformulated Moisturizing Soft Cream. Expanding on the heritage, technology and newly discovered skin benefits.
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La Mer Treatment Lotion – Digital
A selection of homepage rotations and emails highlighting the product’s reformulation with new energizing anti-aging benefits and eco-friendly glass bottle. Liquid energy and energy from the ocean are driving La Mer’s New Treatment Lotion campaign, providing a rush of vitality and liveliness to tease the new product launch.
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